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All posts by Mediapasta

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How will you determine you have hired the right Adwords Agency?

Google is always in the process of evolution. At frequent intervals, it keeps on adding new features to the Google Partner Program. When you hire an Adwords Agency, it is critically important that it is not only aware of these features but also capable of adjusting the strategy accordingly. Earlier, clients were hiring an Adwords professional in Mumbai just by certification. Yes, it is an important aspect, but it is not sufficient. In fact, it is a very primitive way of looking at the skill

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Social Media An effective form of Advertising

Gone are the days when making an ad film or a print ad were the only means of advertising. In the present scenario social media is making a huge impact in the advertising world. Today most of the people are internet savvy and are very active on the social media networks. This helps the companies to advertise their products on internet and ensure the visibility. Advertising on social media is also very target specific and this helps in targeting the correct audience at the correct

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Online Advertising and Internet Marketing in India

With so many brands emerging every single day, there is a lot of competition in the market. Every brand tries to get ahead of the other by means of online advertising and internet marketing in India. Very few of them provide Online marketing services. Earlier the main focus was given to radio spots and television commercials with a decent bit of outdoor and print advertisements and now that times have changed, a new medium has taken charge of online internet marketing without which brands seem

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Benefits of a Website

In today’s world it is very important for any businessman or service provider to have a website for their company. Websites are the most vital & powerful tool for strategic marketing. The first impression of the company is perceived through the website. If you have a website it becomes easier for people who are looking out for your services. If they can’t find you online then they won’t be able to contact you and hence you will lose out on a deal. Also if someone

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Social Media Marketing

Social Media Marketing can be simply termed as real help from real people. Social Media Marketing is a remarkable tool for business development. Social Media Marketing can be a business builder. It mainly defines listening to the needs and desires of the target audience and accordingly working for the best results. This focus on the consumer involves in-depth research and constant re-evaluation and every aspect of the program. In fact research and evaluation form the cornerstone of the social media marketing process. Social Marketing seeks

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