What is Search Engine Optimization or SEO? Does it something that helps people to know your website better? Or is it simply a trick to mislead the search engine crawlers? Or is it a way to grab more eyeballs?
Well, all of these statements are true in fact. It is like the age-old story of five visually impaired people and the elephant where everybody perceived it based on the body part they could feel.
When you hire SEO company in Mumbai today, it keeps a holistic view while deriving the right SEO strategy. A well-thought SEO strategy is not limited to keyword density and repetition as many people think. It is just a small part of the while strategy. Rather, keywords are not that important nowadays due to change in the algorithm.
What does the SEO Company do to highlight your website?
You must be wondering how does the Best SEO company in Mumbai help to enhance your web presence?
Well, as mentioned earlier, it is a long-running process, and you should not expect results overnight. The SEO experts take charge of SEO work and use many tactics to make it successful.
Code and site structure optimization
When you hire a seasoned seo company navi Mumbai, it checks the website code and structure so that necessary improvements can be made. Most of the times, not a major work is needed.
Just by applying the core SEO fundamentals, they can enhance the performance. Primarily they check:
Site navigation structure; do the visitors find what they want?
Code; it is optimized?
Errors; are there any errors encountered by web crawlers?
XML sitemap; is it in place?
Internal links; do they land at right pages?
On-page and Off-page content optimization
Content is still a pivotal aspect. To bring organic traffic consistently, you are supposed to create and optimize fresh and useful content.
It removes the duplicate content
It assures right placement of keywords in the page titles
It adds properly written, keyword-rich content to pages that are underperforming
It creates new landing pages
It makes aesthetic changes in the format and adds images or videos
The SEO agency equally emphasizes on off-site optimization as well by searching new directories to add the site or by submitting press releases, or by writing guest blog posts.
Hence, don’t go for unreliable, cheap seo services in Mumbai. It is a specialized niche where you need the best SEO.