You own an Ecommerce site but not very happy with the weak organic traffic? Well, you are not alone who is facing this problem. There are many others sailing in the same boat.
Experts say that in spite of in-depth knowledge and understanding of On-Page optimization, your digital marketing company in Mumbai may commit these mistakes.
Some of these mistakes are more related to strategic issues than technology. Hence, you have to be closely associated with the digital marketing agency in Gurgaon while deciding on-page optimization.
Product descriptions are too short
Yes, it is one of the most common problems. Since there are several products, people tend to keep product descriptions short.
From SEO perspective it is not a desired thing at all. Short descriptions give very small room to the search engines to work with. Long descriptions are desired for better SEO ranking. Digital marketing companies in Mumbai tell you the ways of doing it.
If you use descriptions provided by the manufacturer, then it is very much possible that you are not providing anything unique. Your competitors are also using the same description, and the search engine doesn’t find any reason to rank you high.
Excluding user reviews get ignored
The impact of user reviews on search engine ranking is unambiguous. In spite of it, the same gets ignored while deciding on-page optimization strategy.
There are examples when websites experienced as much as 30 percent increase per month in the number of organic page views by incorporating user reviews in on-page SEO strategy. They hired the best digital marketing agency in Mumbai and did miracles.
Too much focus on transactional keywords and absence of informative content
In the on-page optimization strategy, very often digital ad agency Mumbai gets indulged into transactional keywords. They rely very heavily on these keywords and ignore informational keywords at all.
It is not good from the perspective of building the reputation of your Ecommerce website. Experts recommend that some of the attention has to be shifted towards keywords that are informational. Content should be developed around it so that a better reputation of the website gets built.
These are very common mistakes that occur while building a comprehensive on-page optimization strategy. Your Ecommerce website requires higher ranking to beat the competition.
Therefore, it is critically important that you pay attention to these aspects in time. Then only the website will outshine others and beat the competition. On-page optimization is the secret to success.