School of Creative Arts

Google Ads Case Study Of A Media School

Our client is a leading media & entertainment school who was struggling to generate more leads for their institute as they were not getting enough admissions. Check how we manage to turn things around for them through our Google Ads Management.

3.16%

(Click through rate)

3.06%

(Conversion Rate)(in search campaign)

Rs.182.84

(Cost per Lead)

The Challenge

To generate More Leads
Drive Traffic on the Website
Phone Calls

To Get 2X + ROAS Using Facebook Ads.

The Process

First, we perform in-depth analysis including competitor research and explore their value proposition
Conversion code/Remarketing Code setup and implementation so we can track the conversions
Next, we have done extensive keyword research, write compelling ad copy for (Search, video, display & discovery ad campaign) and selected valuable ad extensions and build a campaign structure.
After reviewing all the campaign’s structure, we have made the campaigns live
Once the campaigns are live, our team of google ads expert optimizing the campaigns on a regular basis to improve performance and ROI.

Result

Rs 42 lacs spent on Search Campaigns, Generated total 16,751 Leads with Avg CPL of Rs 246
Avg Rs 10.5 Cost Per click on search Campaigns, Rs 0.62 per click on display campaigns, Avg Cost of Rs 60 Per lead on Display Network

Have a Project Mind?

Call us now on 9769123598

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