When you launch a business and release its website, one thing you must remember that there is no magical way of improving the website ranking and making it visible overnight.
SEO or Search Engine Optimization is a step-by-step process that takes into reference the sophisticated algorithm of the search engine. A seo training institute in Mumbai gives various tips to the budding SEO experts
These are a few:
It is essential to publish relevant content
Amongst the most effective ways of increasing visibility of your website, posting relevant content is one. Experts say that there is no substitute for it. People attending seo course in Goregaon learn the tricks of writing compelling content.
What is important while developing the content? It should be exclusively for the intended user. Hence, it is essential to fine-tune the writing skills.
The best way is to target a keyword phrase for each page. Repeating the words multiple times throughout the page five to six times total will be helpful. However, they must come in the natural flow of your language.
In the seo training in Mumbai, trainers teach how to insert metadata or information about the content of the page.
There are different types of metadata such as:
- Title Metadata: It is the page title that appears at the upper line of the window of the browser, and the headline which appears in the search engine result.
- Description Metadata: It is the text returned by the browser in the page search result. It has to be appealing and concise.
- Keyword Metadata: It is the set of phrases that add to the keyword metadata.
A website which is link-worthy
What does it mean? It means one should create relevant links in the text. Descriptive links navigate the viewer to another page, but by using relevant phrases.
When SEO experts learn the tricks and methods in seo training institute in Goregaon east, they learn how to write clear links. They improve optimization and make the content impressive as well.
Use of Alt Tags
In the seo digital marketing course, one learns how to use Alt Tags for optimization. The visual and video media uses alt tags or alternate text descriptions.
Why are they used? They can help the search engine to locate the page. In particular, the screen readers and text-only browsers get benefited more by it as compared to the standard browser.