Technology has become an inevitable part of our lives. With the internet and the digital world conquering the entire globe, almost all real-life components have a virtual counterpart. Technology and digital media play an important role in businesses as well. From communication to informercials to marketing, digital technology has contributed to the growth of trade and business on a significant scale.
Digital Marketing, developed in the late ’90s, is the marketing of products, goods or services via a digital medium, mainly on the internet, but also includes mobile phones and display boards. Digital marketing is of great importance as the scope and reach of the internet these days is tremendous. Marketing via social media pages, search engines, online news, and advertisements are some of the ways in which digital marketing has conquered the internet.