Digital Marketing is the marketing of the products or services with the use of the digital technologies which are found mainly on the Internet which also includes mobile phones, display advertising or any other digital medium. As the digital platforms are increasing into the marketing plans and the everyday life, people are using more digital devices instead of visiting physical shops. The digital marketing campaigns are becoming more and more prevalent and efficient.
A career in Digital Marketing
Digital Marketing is the best career option for today’s generation because it is increasing in demand day by day. The digital market has made its place in such a manner that it can be forecasted that all the works of India will be done through digitalization. The demand of the digital marketing is high but supply is low .So, we need to reduce the gap between demand and supply.
Reasons to consider before selecting digital marketing as a career :
- Digital Skill Gaps
- Evolving Industry
- Training at the self-pace
- Working with different people on everyday basis
MSME Course in Digital Marketing
The program in Digital Marketing Course from MSME is an initiative designed to educate the students and the professors in the area of Digital Marketing. Marketers are faced with new challenges and opportunities within this digital age as the digital marketing landscape continues to grow at a rapid pace.
The major contribution of MSMEs
- Providing of opportunities at comparatively lower cost.
- Helping in the industrialization of rural and backward areas.
- Reducing the Regional imbalances through the optimum utilization of their resources
- Distribution of national income and wealth on a more equitable ground
- Major partnering in the process of inclusive growth.
Things to learn from the MSME digital marketing course
- Basic Marketing and Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Online display and Video Marketing
- Branding and Marketing Communication in the Digital Age
- Social Media Marketing
- Mobile Marketing and E-mail Marketing
- Digital Media and Marketing Analytics
- Website Design and E-commerce
- Managerial Communication and Content Management on Digital Platform.
In this course, the students can explore the new dimension in a completely unique way. They are imparted with valuable knowledge regarding SEO techniques which enables them to learn the incorporation of that extra edge to the entire marketing strategy of the business organizations. Students are often given real life SEO projects for their practise sessions and thus it is almost like an “on the job training” for them. Apart from the same, this course also teaches the students to optimize website content for the best possible search engine ranking. Here students can learn about theories behind Google search and other search engine algorithms including on-page and off-page optimization and aligning SEO with overall business strategies.