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The other point is that it is massive. With very little money, you can reach many people through tools such as sponsored links, social media, or search engine marketing. As a result, investments will be better defined and the conversion rate will also be higher. At this point, however, it is stressed that the proposal, when it reaches so many people, must be effective and attractive.

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There will be no point in reaching as many people and being cheap if the majority of potential users will reject it. Consequently, the risk margin is minimal and the strategy must therefore be global, functional and creative says we an affordable SEO services UK (digital marketing agency in london). The second puts on the outline the qualities that digital promotion must have, concentrated in four points or 4F (feedback, loyalty, flow and functionality).

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Feed: the user must be attracted by the interactivity that the site generates to grab attention and not leave it on the first page.

Functionality: navigability must be intuitive and easy for the user, here; user-friendliness is of particular importance in this concept.

Feedback: there must be interactivity with the user to build a relationship with him. The perception you receive and the reputation you get as a result are the key to building trust; for that you have to be humble, empathetic, transparent and sincere.

Loyalty: once the relationship with the user has been established, it must be strengthened and continued over time.

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In summary, a digital strategy must include all the relevant spaces where the target interacts, seeking to influence opinions, improve search engine results and analyze the information provided by these media to optimize the performance of the actions undertaken.