With so many brands emerging every single day, there is a lot of competition in the market. Every brand tries to get ahead of the other by means of online advertising and internet marketing in India. Earlier the main focus was given to radio spots and television commercials with a decent bit of outdoor and print advertisements and now that times have changed, a new medium has taken charge of online internet marketing without which brands seem to be almost non-existent. This revolutionary trend is called social media that uses the power of the internet to connect the brands with more than a million people that are their target audience.
Social Media uses sites like Facebook, Twitter, LinkedIn and Pinterest among a host of other different websites to promote their brand in the best way possible with daily activity, pictures, offers, contests and much more. Besides marketing through social media websites, Search Engine Optimization (SEO) Marketing has also become a popular trend among brands to get to the top. Some brands manage to create quite a buzz with innovative ideas that keep the target audience engaged while the others try their best to stay in the loop. Social media has such an impact on consumers that it creates the first impression of a brand and ultimately causes them to become active consumers. The first thing somebody would do to review any brand is look it up on the internet and judge it with comparison to other brands. Social media gives a builds a great connect between the brand and consumers and is a wonderful concept that seems to only get better by the day. Whether it is a big well known brand, or a small brand, every business today depends on social media to increase its consumer base and ultimately gain profits through sales.