Marketing Your APP: Pre-Launch Strategies That Lead to Success

When you want your new app to succeed, you have to strategize the pre-launch effectively. This means you have to get your marketing materials out there before the launch starts, and figure out how you are going to nurture your leads. You’ll need to have an automation text software platform in place to decrease lead conversion time and get you ready to work with the customers who are ready to make a purchase. The success of your app depends on how well you can market it, how solid your keywords are, and how effective your app description is in the marketplace.

Reduce Marketing Costs From the Start

In order to provide the best marketing for your app, it will help your overall efforts to keep marketing costs down in certain areas. When you automate tasks, you are freeing up time for your marketing staff while saving money at the same time. When automation is used, your marketers can spend their energy doing more creative tasks that will enhance the popularity of your app. In addition, automating certain tasks helps reduce human error.

Use Beta Testers for Your App

You need to get the bugs out of your app before it hits the public market. This means that you will need to use beta testers, a very valuable resource for app builders. Allow beta testers to use the app for free and ask for consistent feedback. Testers are going to be able to provide you with real time feedback and give you the suggestions you need to make your app even stronger. Beta testers are essential for any app to get successfully off the ground. As an added bonus, if your beta testers love the app, they are going to share it on social media with their friends and family.

Email and Texting Campaigns

You’ll need to build an email list of customers who are interested in learning more about your app. An opt-in texting campaign will also secure a base of customers that you can send marketing materials to. You’ll need permission to send texts, but this is a way more effective way of communicating with potential customers than through email alone. Using both email lists and opt-in texting campaigns is going to give you instant access to your customer base any time you want to release new information.

Study Your Competitors

Search your keywords to determine if they are effective at reaching your target demographic. This will also be a great way to see what your competitors are up to. Take a hard look at others offering similar apps in the industry, and look for ways that you can improve on what is already being offered. The only way to know what your competitors are doing is to study them. Take the time you need to get a feel for the other similar apps available and work to figure out ways that you can get your app to stand out.

Prepare all of your marketing materials and make sure they are out before your app releases.

 

Author Biography:

Joel Lee

Joel is the SEO marketing specialist at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms.