As the use of mobile phones increasing with an enormous speed, mobile marketing doesn’t remain confined for the youth only. The usage pattern indicates that it is evenly spread across age groups. Hence, it is not a wise idea to stick to the stone-age PPC tactics. If you feel that the PPC agency that has been working for you for quite some time is unable to put the finger on the pulse, then it is the time to reinvent the wheel. Search for a company that has a modern perspective. Check whether it is aware of the latest trends or not. Here are some latest trends dominating the PPC marketplace.
Market your content using PPC
Interesting, isn’t it? Content marketing has been one of the critical digital marketing strategies so far. It is the high time now you should use PPC to promote the content. It not only increases the visibility of the brand but also assures the premium placement when people place search queries. Adding mobile PPC to the basic digital marketing strategy should be in the menu card of your PPC Management partner. If it is there, then you have hired the right company. You can expect good results in future.
Convergence of conventional retail store with online outlet
Is it something like traversing in the backward direction? No, it is a smarter and more intelligent move rather. Reports say that entrepreneurs offer a great shopping experience for consumers by synchronizing the physical and online stores. Mobile devices assist on-the-ground shopping by placing mobile ads geo-targeted based on the location of the consumers. They guide buyers to the nearest brick-and-mortar store that can provide the intended product or service. Get in touch with the potential buyers and drag them to your store, even if they are standing just in-front your competitor’s shop. Let the PPC Management do this miracle.
Use of AdWords extension is in
Experts say that the mobile PPC has to be optimized in such a way that they get converted on a portable device easily. The use of ad extension is an effective idea to simplify the matter. What is an ‘Ad extension’ typically? It is nothing but a format which shows information about your business in a little bit elaborative manner. It contains information such as links to the specific web pages, contact information for ‘call to action’, address and location of the store, etc.
If the PPC agency knows about the latest trends, then you can expect good results.